Sport England have launched a major new campaign to support the 15 million people who live with one or more long-term health conditions in England.
We Are Undefeatable aims to help those with conditions such as diabetes, cancer, arthritis and Parkinson’s to build physical activity into their lives.
The campaign is led by a collaboration of 15 leading health and social care charities and benefits from Sport England’s expertise and insight, along with National Lottery funding.
One in four people in England live with a long-term health condition, and they’re twice as likely to be inactive, despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.
The campaign hopes to inspire, reassure and support people to be active by showing the real-life experiences of people living with a variety of conditions – both visible and invisible – on their own journeys to being active.
Being physically active can help people manage long term conditions such as:
- Depression and anxiety
- Cognitive functioning impairment in dementia and Alzheimer’s
- Multiple sclerosis and other mobility-limiting conditions
- Chronic obstructive pulmonary disorder (COPD)
- Heart disease, stroke and other heart conditions
- Breast, lung, prostate or bowel cancer
- Arthritis and back pain
- Types 1 and 2 diabetes
Coaching people with long term health conditions
UK Coaching have developed a coaching guide to support the #WeAreUndefeatable campaign.